Intel has entered a multiyear partnership with AI chip startup SambaNova, agreeing to adopt Intel’s server chips and graphics cards for SambaNova’s generative AI hardware solutions. The collaboration marks a shift after prior acquisition talks, reportedly worth $1.6 billion, between the two companies fell through.

As part of the deal, Intel is participating in a $350 million funding round for SambaNova, continuing its investment since 2019. SambaNova’s technology supports generative AI models and has major customers including Hugging Face and Meta, highlighting its market relevance.

This alliance attempts to boost Intel’s position in the AI hardware market, where Nvidia remains dominant due to its popular GPUs favored for running AI workloads. Intel’s revenues have declined for four consecutive years, heightening the need for strategic partnerships to gain ground in AI chip development.

Intel is also working on its own graphics cards designed for AI workloads, aiming to compete more directly with Nvidia. The new collaboration includes joint sales and marketing efforts to increase SambaNova’s adoption and expand Intel’s footprint in the AI ecosystem.

However, Intel faces challenges in overcoming Nvidia’s entrenched market leadership and the costly nature of AI chip innovation. While investment and partnerships may help, it remains uncertain how quickly Intel can capture significant market share against established players.

Industry observers will be watching how this collaboration influences competitive dynamics in AI hardware and whether Intel’s increased focus and funding in AI chips will translate into meaningful growth relative to Nvidia and other rivals. Future product launches and customer wins will be critical to assess impact.